Two years ago I took the leap of faith and decided to become a Social Media Manager and boy, have I learned a lot since then. In December 2016, I left my full-time job as a Social Media Assistant to take my Social Media Marketing agency Confetti Social full time.
I learned the ropes of being a Social Media Manager with very little help along the way so I wanted to be a resource for everyone who is considering or is currently a Social Media Manager and is looking to become the absolute best Social Media Manager that they can be.
Decide on your niche
The more niched down you are, the easier it will be for you to get clients in the long run. This is something I wish I would have done a lot sooner. It certainly would have saved me a headache but I digress. Whether you decide to niche down in terms of your offerings or the exact industry you want to work with is entirely up to you but it is really important to do regardless.
Social media is always evolving so it’s important to continuously educate yourself on what’s new in the digital world. I never did any formal training per say but I did do my research and was always studying up on the latest and greatest social media trends so that I would be in the know.
Build your own community
Social proof is huge as a new Social Media Manager so it’s important to start building your own community so that you can prove your worth to your future clients.
I got my start as a lifestyle blogger and was able to grow a following on both Instagram and Pinterest in addition to working in social media at my town’s local mall so I was able to leverage that and get clients based upon the results I was able to get at my day job plus my own growth from my blog.
Of course, starting a blog isn’t the only way to gain that social proof. You can always do a few one off projects for free or at a reduced cost so that you can learn the ropes and get testimonials so that you can start working with your ideal clients.
Become a master at time management
Time management is key for Social Media Managers because chances are you’ll have more than just one client. I recommend using a project management tool like Asana to help you structure your business and client work so that you’re on top of it all.
But to do all of these things, you’re going to need a plan! Don’t fret, my Social Media Manager Roadmap will give you all the tools you need to get started as a Social Media Manager.
Have you started your journey to becoming a Social Media Manager yet? If so, are there any hang-ups you have experienced? Please feel free to let me know down in the comments.